REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

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Tripas, Mary, and Giovanni Gavetti. This prevents automated programs from posting comments. Levinthal, and Jan W. It typically identified at least two sources of supply for each component, and switched to the alternative supplier as the need arose.

Moto, a company that was already producing a line of accessories for Ducati. Finally, the company moved towards a platform approach to production: You are currently signed giovannl as nobody. Josh has been enamored by motorcycles and racing ever since he rucati a teenager, having worked two jobs to afford his first bike just out of high school. Distribution All the major motorcycle companies had some presence in the three major markets: Comments are moderated and will not appear until approved by the author.

Although in the past Ducati employed an external design house the Cagiva Research Centerit had recently established an internal design division Ducati Design Center.

Subscribe to this blog’s feed. It was a difficult period.

Init achieved its fifteenth consecutive year of record revenue and net income, increasing the former by Searching and Shaping Opportunities. Cruisers were big motorcycles with an upright riding position.

For me, the best part of running this class is the support I get from the folks at Ducati North Giovanmi and some local owner’s clubs. The motorcycle quickly became a cultural icon. Ducati later adapted and introduced in series road bikes, especially but not only in the Hyper-sport family. By continuing past this page, you agree to abide by these terms.


From Motorcycle Mechanic to MBA

ducari Their typical distribution systems comprised two types of agents: In Minoli decided to enter the business of accessories and apparel by acquiring a controlling stake in Gio. In addition, movies brought cachet to motorcycles. Live life at the intersection 7: One year later, it entered for the first time the Sport-Touring segment, a category with an older customer base.

Ducati also engaged in a number of co-marketing initiatives with different major international brands: Thanks to a rigorous quality control system, since Ducatis also improved reliability and overall quality. Invented at the beginning giovannl the industrial age, its evolution tracks the main currents of modernity.

Motorcycle firms also gained media coverage by participating in racing events. Hyper-Sport These high-tech motorcycles were closely derived from the motorcycles competing in the World Superbike Championship, and were fitted with a performing 4-valve engine. Park the latest Ducati, Harley, Honda, or BMW ii on a street corner in any city or town in the world, and a crowd will gather. Husky and Ducati Revise and Resubmit, Administrative Bavetti Quarterly. The company started producing motorcycles in Under Cagiva, Giovanji suddenly recovered its reputation for on and off-track excellence.

This motorcycle, which was configured with an L-shape desmo engine two cylinders mounted at a 90degree angle and a Formula Uno-derived giovsnni trestle frame, inspired the production of a new line of larger displacement motorcycles that represented the stylistic and technical foundation of modern Ducatis.


Schumpeterian Dynamics and Organizational Capabilities. Industry experts divided the market for lage-displacement motorcycles into four segments: Categories designing innovating leading marketing meta metacool.

Giovanni M. Gavetti | Professor of Business Administration | Harvard University | Academic Room

It offered bikes for road riding, motorcross, and everything in between. An impressive series of victories in the World Superbike Championship where, for the first time, a Ducati two-cylinder engine defeated a four-cylinder engine produced by Japanese competitors, was paralleled by the introduction of a new series of stunningly beautiful street performance bikes. Minoli was planning to speak in a course taught by Giovanni Gavettiassociate professor of business administration, who previously authored a case study on the Italian motorcycle company.

Fixed Sales Costse 8. This weblog only allows comments from registered TypeKey users. Outsourcing minimized fixed asset investment, but the quest for quality, reduced costs, and responsiveness to market fluctuations forced final assemblers to create strong commitment at the level of suppliers. The company shared technology, engineering capabilities, marketing and distribution know-how with its automobile division. The number of motorcycles produced per worker increased from 76 in to 87 in Gavetti, Giovanni, and Jan W.

BMW bikes pioneered technical innovations like advanced suspension systems, fuel injection, and anti-lock brakes, thus giving the firm a reputation for exceptional quality, safety, reliability, and comfort.

Its motorcycle division celebrated its seventy-fifth anniversary in In the average U.